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This Morning has received more than 100 Ofcom complaints following Eamonn Holmes' apology after comparing his This Morning colleague Dr Zoe Williams' hair to alpaca fur.
The Irish presenter caused uproar for his "racist" joke last week as Dr. Zoe revealed a segment about "how your health can benefit from gardening and even alpacas".
Instantly perking up to share a joke with the TV doctor, Eamonn remarked: "Your hair reminds me of an alpaca today. You just want to pet it, don't you? It's very alpaca-ish."
Unfortunately, viewers weren't impressed, and despite Eamonn quickly apologising for the blunder, the TV watchdog has confirmed that the show was hit with 156 official complaints about the matter.
Ofcom has yet to confirm whether they will launch an investigation into Eamonn's comment.
Comments from enraged viewers ranged from: "Did that really just come out of Eamonn's mouth?" to "Eamonn what tf was that about? U never talk about petting a black woman's hair. And saying it looks like an Alpaca?!"
In his apology on Twitter, Eamonn wrote: "Hey everyone out there. If my attempt at being humorous with my friend @DrZoeWilliams was misjudged I am mortified and humbly apologise to anyone who was offended."
Zoe later took to Instagram to speak about the incident in a lengthy post where she forgave him for the remarks.
She wrote: "He [Eamonn] has done the right thing by apologising to me directly; and I have accepted his apology.
"What I want to say is that I'm aware that his remarks, though meant without malice, have offended people. And if that comment had been made to me by a stranger, then I too would likely be offended.
"It was mis-judged and I think it's fair to say that both Eamonn and I wish it hadn't been said.
Zoe then took the opportunity to bring more attention to the issue of Afro hair discrimination.
She continued: "I feel torn as on the one hand it pains me to see the abuse that Eamonn has been receiving because of this (that's not ok either). Eamonn is a friend of mine, he's one of the most warm-hearted people in television and has always been supportive of me and my career.
"But on the other hand, it has opened the door to a conversation that I feel needs to be had. I've spent most of my life hearing comments about my hair from people who aren't my friend, often combined with an attempt to touch my hair and it has a very different impact.
"Microaggressions are normally subtle comments made towards minority ethnic or culturally marginalised groups that communicate derogatory, hostile or condescending options.
"The comments can be made with or without malicious intent but nevertheless are offensive to the person they're directed at.
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