These adtech companies could be next to IPO


Happy New Year! Welcome to the Insider Advertising daily for January 4. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected]

Today's news: The adtech companies poised to IPO, the rise and fall of Crispin Porter Bogusky, and 21 free agents in media.

Taboola Founder and CEO Adam Singolda. Taboola

7 digital advertising companies most likely to IPO in 2021

  • Experts predict more adtech IPOs are imminent, especially with SPACs eyeing the sector, reports Lara O'Reilly.
  • She asked 10 experts to name the adtech companies most likely to IPO in 2021.
  • They named candidates including DoubleVerify, Taboola, and IronSource, though not all are necessarily in the process of going public.

Read the full story here.

Cyrus McCimmon/Getty Images

The rise and fall of Crispin Porter Bogusky: How the hottest ad agency lost its mojo

  • Tanya Dua explored what happened to once-hot Crispin Porter Bogusky, which is now a shadow of its former self.
  • Its founder and one of the biggest names in modern advertising, Alex Bogusky, left and returned in 2018 but failed to revive the agency's sliding fortunes. 
  • Sources also blamed a struggle to keep up with changes in the business, a string of leadership departures, and a parent company that tried to grow it too fast. 

Read the full story here.

Netflix Director of Content, Aquisition, Original Series Jane Wiseman arrives at the premiere of Netflix's "Grace and Frankie" at the Regal Cinemas L.A. Live on April 29, 2015 in Los Angeles, California.Amanda Edwards/WireImage

21 media leaders on the job market: The TV, film, and streaming execs who are currently free agents and could make big moves in 2021

  • Big media's massive restructurings and pandemic-driven business troubles have thrust experienced TV and film talent onto the job market in 2020.
  • Ashley Rodriguez identified 21 respected TV, film, and streaming-video execs on the market who are adept at navigating the shifting media landscape.
  • The list includes Blair Rich, Kay Madati, Jane Wiseman, Steve Pamon, and Kevin Reilly.

Read the full story here.

More stories we're reading:

  • Amazon will acquire Wondery, the startup behind popular podcasts like 'Dr. Death' and 'Dirty John,' in a deal reportedly worth $300 million (Business Insider)
  • Apple and TikTok booted an iPhone app promoting secret large, indoor parties as COVID-19 surges across the US (Business Insider)
  • Chobani nabs a CNN journalist to promote its mission to help refugees (Business Insider)
  • Mark Penn reveals how his newly merged advertising company will take on WPP and Accenture, where he's looking for acquisitions, and why he's backing away from politics (Business Insider)
  • Restaurants have battled each other with breakfast offerings for years. In 2021, they'll have a new competitor — big food companies. (Business Insider)
  • Is Substack the media future we want? (The New Yorker)

Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here.

Disclosure: Mathias Döpfner, CEO of Business Insider’s parent company, Axel Springer, is a Netflix board member.

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