Vicky Pattison becomes latest famous face to sign up for our charity challenge

In just a few weeks, over a hundred readers will be taking part in our new charity fundraising campaign, Lifeline, alongside a whole host of well known names – with our latest recruit being TV personality Vicky Pattison.

They’ll be coming together this September on a sponsored hike to help raise money for The Hygiene Bank; an amazing charity that looks after families in desperate need of every day essentials.

If you’ve already signed up for our 26-mile trek that covers 10 of London’s secret summits, here’s a bit more about who will be joining you – and if you haven’t, there’s still time as the deadline has been extended to 20 July! So what are you waiting for?

Vicky Pattison

Vicky Pattison first hit our screens as a cast member on Geordie Shore, going on to win I’m A Celebrity… Get Me Out Of Here in 2015.

In recent years, she has been an advocate for showing unfiltered and unedited images on social media, often juxtaposing her glossy photoshoot snaps with the reality of life in lockdown to show her followers that most of the images you see on Instagram aren’t representative of real life.

Vicky also organised a drive to prepare food parcels for the elderly and vulnerable in her local area during the pandemic, delivering thousands of packages to those most in need.

She says: ‘Coronavirus has impacted everyone’s lives in one way or another but for some it has absolutely devastated life as they know it.

‘There are families out there that don’t even have the basic necessities to keep themselves clean and safe – can you imagine not being able to wash your child’s hair or brush your own teeth? No one should have to live like this and it is why I am incredibly proud to be supporting’s new campaign to help the Hygiene Bank. I will be trekking London’s 10 Peaks in order to raise money and awareness for this brilliant cause and although I’m a little scared after spending the last three months on the sofa watching Tiger King and eating banana bread – I am very excited to be doing my bit for people who need it the most.’

Meg Mathews

Meg Mathews is an icon of the 90s Brit Pop scene and the former wife of Noel Gallagher, with whom she shares model daughter Anais Gallagher. 

She formerly worked as a music industry PR, events planner and designer and is now an ambassador for The Hygiene Bank as well as an entrepreneur, columnist and hosts a blog and website about the menopause. 

‘I’ll be joining trekkers on the hike and it will be worth every step,’ says Meg. ‘We already know how important walking and getting out into nature is for mental health. More than that, we’ll be raising money and awareness for a charity that completely changes lives.’

How to join Lifeline’s 2020 Challenge

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Dawn Butler

Dawn Butler is a Labour party politician and MP for Brent Central since 2015. She also served as Shadow Secretary of State for Women and Equalities within Jeremy Corbyn’s Shadow Cabinet from 2017 until 2020. Oh, and on top of all that, Dawn’s our very own columnist.

‘The Hygiene Bank are a wonderful charity that run a network of banks, collecting new, unused, in-date toiletries, beauty and personal care products, and household cleaning essentials. I am proud of the work they are doing – as we should all be – even if it is shameful that they have to exist in the first place,’ says Dawn.

‘I know for many this trek will be a great chance to get out into the great outdoors after a long time inside. Knowing that it is all for a fantastic cause, supporting people affected by hygiene poverty, is just so exciting and inspiring. I’m looking forward to it!’

Kat Farmer

Kat is one of the stylists on the BBC’s You Are What You Wear and a fashion blogger and writer, running the Does My Bum Look 40 blog where she shares her advice on styling and fashion hacks. 

She started her blog after a friend suggested she go for it, after giving out amazing style advice to her pals. She is also mother to three children and ambassador for The Hygiene Bank. 

‘Hygiene products should be a right, not a privilege,’ says Kat. ‘It’s utterly criminal that there are families right now who are unable to afford basic products. I am proud to support and be an Ambassador for The Hygiene Bank, making a difference to the lives of those in society who need it most. The more we can raise, the more we can help. GET YOUR WALKING SHOES ON! It’s the least we can all do.’

Charlie Webster

Charlie Webster is a presenter, campaigner and former model, who has fronted several sports-based programmes.

She’s a keen sportswoman and marathon runner and is also working with malaria charities to eradicate the disease after contracting it in 2016. 

‘I’m so proud to be involved with’s campaign supporting the Hygiene Bank and trekking the London 10 peaks,’ says Charlie. ‘It’s a basic human need to have hygiene every day, it’s not just essential for health, but confidence and breaking the cycle of poverty.

‘How can someone fulfil their potential and feel worthy when they’re being prevented to do the basics in life, like keep clean. So many children in the UK go to school unwashed – this impacts on their self-esteem and how they see themselves, and can also lead to bullying. It’s more important than ever that we support grassroots projects like the Hygiene Bank that are directly in communities.’

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