Khloé Kardashian's Brand Good American Launches Inclusive Swimwear Line Two Years in the Making









  • Buy it! Good Swim Hot Shoulder One-Piece, $89; goodamerican.com
  • Buy it! Good Swim Better Band Top, $39, and Good Swim Good Waist Bottom, $39

At the top of Kardashian's rotation is the Hot Shoulder One-Piece.

"It has an adjustable strap which makes it super easy to customize and fit my body, and the tie adds a cute accent that also accentuates my waist," she says. "I’ve been pairing this style with one of our sarongs for a complete look. I just love how easy it is to feel fully outfitted, comfortable and ready to go for any pool day."

For both Kardashian and Grede, prioritizing exercise while running the GA business out of their homes has helped them find structure against the backdrop of the pandemic — and makes them feel more confident in their swimwear.

"Working out has been crucial for my mental health and to me, fitness is totally about the mind, body and spirit," Kardashian says. " I normally wake up early and work out first-thing in the morning, it sets the tone for my entire day."

Adds Grede: "It was definitely an adjustment to prioritize wellness and fitness when we all started working from home, but working out makes me feel refreshed and re-energized. Especially when I’m at home with my kids all day, it’s a time to decompress and focus on myself."

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