Mattel CEO: Despite coronavirus, Barbie continued to perform very well
Mattel Chairman and CEO Ynon Kreiz on how the coronavirus has impacted toy sales and entertainment this year.
There’s a new Barbie in town — and a new collection.
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Last week, Mattel announced it was beginning a new collection of dolls celebrating Dia de Muertos, which is Spanish for “Day of the Dead.” The company also revealed the second doll in the collection.
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The new Dia de Muertos doll is wearing a light pink lace dress with a layer of embroidered floral and skeleton designs.
She is wearing a crown of skeleton hands holding roses and marigolds in her hair and her face is painted in a traditional calavera design, according to the announcement.