How are movie theaters luring people back?
Classic Cinemas chief executive Chris Johnson discusses cleaning and social-distancing strategies movie theaters are enacting to encourage customers to return to them.
Regal movie theaters are preparing to reopen their locations that have been closed throughout the United States during the coronavirus pandemic, their top brass said on Friday.
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Mooky Greidinger, the CEO of Cineworld, which owns Regal, said in an interview with The Associated Press on Friday that its screens are set to reopen for guests on Aug. 21 after several plans for reopening had been postponed due to COVID-19 spikes in various cities.
For their efforts, Greidinger said grave attention will be paid to safety protocols and sanitization efforts as they mount up for the big day that will require all employees and patrons to wear face coverings and exhibit social distancing.
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Additionally, film showtimes will be staggered and moviegoers will be allowed to purchase concessions via an app that will save lines from becoming overcrowded. Furthermore, the company will utilize ticketing software that will automatically distance groups in theaters.
Millions of dollars have also been invested in refurbishing 12 domestic locations.
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“The capacity is varying from state to state and day to day,” Greidinger said. “We are not experts and we are not here to judge the decisions of the authorities. What we are told is what we will do. We’re not going to risk anybody.”
Movie theaters are different from other recreational or social gatherings, the cinema CEO said.
“The cinema sounds like a place with a lot of people and a lot of issues there, but at the end of the day, most of the time that someone is in the cinema, he is in his own seat, he’s not walking around,” he continued. “It’s not a wedding, it’s not a party, it’s not a restaurant. And everyone is facing one direction. And people, usually, while seeing a movie are not singing or talking. They’re watching the movie. We have dedicated points when we enter and go out and we will stagger the showtimes.”