Im A Celebrity star Naughty Boys life before fame – including huge game show win

It's not long until I'm A Celebrity… Get Me Out Of Here! sadly comes to an end, and it feels like we've come to know the stars so well while on the show.

One of those stars includes Naughty Boy – a music producer who has worked with some iconic names, including Beyonce and One Direction.

The 40 year old hasn't always been in the spotlight though, and once lived in Watford with little more than £10 in his bank account.

There's no doubt Naughty Boy turned his life around, and here we take a look at who he was before fame…

I'm A Celebrity's Naughty Boy before fame

Naughty Boy once won a whopping £44,000 on a hit ITV game show.

Before this, the music star had worked at a range of national food chains, including Burger King, which he "got sacked from."

The last job Naughty Boy did before winning the cash was at pizza chain Domino's.


On I'm A Celeb, Naughty Boy said: “That was my last actual job. I got sacked for taking too much time delivering. It once took me two hours. I suppose it was good to learn what’s not for me.”

Then, in 2007, things began to change for Naughty Boy after he won a big cash prize of £44,000 on Deal or No Deal.

The star discussed the experience while on I'm A Celebrity: "When I was in Deal or No Deal, the morning of my show I knew I was going to play because I left the window open and two pigeons built a nest under the dressing table overnight and when I woke up the were just nesting there.

“When you speak to the banker, he was trying to haggle me. He was trying to get me to settle on my box.

“My actual box had £35,000. I wanted to take a risk but when I settled on £44,000 I beat him."

When Paralympian Kadeena Cox asked if he was on the celebrity version, Naughty replied: "No, no, I wasn’t Naughty Boy then. I had £10 in my bank account.”

After his Deal or No Deal win, Naughty wanted to start his own business, and he received a £5,000 Prince's Trust grant to do so.

Putting his money into his passion for producing, Naughty was able to set up a recording studio in his parents' back garden.

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He eventually bagged himself an impressive contract with Sony ATV and Virgin Records and he has since worked with celebrities galore on famous tracks.

Naughty Boy's first taste of success came in 2009 when he co-wrote and produced the hit song Diamond Rings with rapper Chipmunk and Emeli Sande.

This kickstarted his professional relationship with Emeli, and the pair have continued to collaborate and work together ever since.

Naughty Boy went on to work with Zayn Malik after he launched his solo career having left One Direction, and helped produce songs for The X Factor stars Rak Su.

In 2015, he collaborated with Beyonce on the hit track Runnin' (Lose It All), which was certified platinum in the UK.

Having managed to carve out an impressive career in the music industry, Naughty Boy has reaped the rewards thanks to his music sales and tours.

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