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Peloton has killed a new commercial featuring “Sex and the City” actor Chris Noth after the television star was accused of sexually assaulting two women.
According to The Hollywood Reporter, the exercise company removed the ad from its Twitter and Instagram accounts Thursday — a short time after the news outlet published a bombshell exposé containing the women’s claims.
The ad went viral this week following the series premiere of “SATC” spin-off “And Just Like That…,” in which Noth’s character, Mr. Big, dies of a heart attack after completing his 1,000th Peloton ride.
The ad features Noth — who has vehemently denied the accusations against him — and Peloton’s Jess King, who played his favorite instructor, Allegra, on the show.
Sitting across from each other on a couch, in front of a crackling fire, Noth, 67, tells King, “To new beginnings,” to which King replies, “You look great.”
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“Oh, I feel great,” Noth adds. “Should we take another ride? Life’s too short not to.”
Ryan Reynolds then adds via voiceover, “And just like that … the world was reminded that regular cycling stimulates and improves your heart, lungs and circulation, reducing your risk of cardiovascular diseases. Cycling strengthens your heart, muscles, lowers resting pulse and reduces blood fat levels. He’s alive.”