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TikTok influencer implies she's willing to lie to promote products if price is right
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Indiana AG: This is why there should be ‘zero’ TikTok users tomorrow morning
Indiana Attorney General Todd Rokita explains his state’s decision to sue TikTok on ‘The Evening Edit.’
A popular beauty influencer with over 12 million followers on TikTok defended "false advertising" in a now-deleted video.
"Even if she did put false eyelashes on, why does it matter?" Mads Lewis said in her now-deleted video. "I know it’s false advertising, but isn’t everything false advertising? Isn’t everything technically kind of lying just a little bit?"
The debate over truth in advertising on TikTok started after beauty influencer Mikayla Nogueira was accused of wearing fake eyelashes while promoting the L’Oreal Telescopic Lift mascara. Nogueira had described her lashes after using the product as "THE LASHES OF MY DREAMS!!"
When users said they could see additional lashes, Nogueira denied that she had used extensions in now-deleted comments, according to Rolling Stone.
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Lewis, another influencer, argued that Nogueira’s possible use of fake lashes wasn’t a big deal because of the prominence of false advertising across the industry. The videos resurfaced on another TikTok account that stitched the videos to make sure the platform retained Lewis’s view for posterity.