GEMMA Collins posed in a bubbling hot tub while holding a case filled with £10,000 in cash on her Instagram yesterday.
The 39-year-old ITV star is promoting a competition where you can win the eye-watering amount.
Not one to do things by halves, the GC donned a leopard print bikini as she luxuriated in the jacuzzi and told her followers how they could get their hands on the prize money.
Wearing a pair of visor-style shades, the TV star told her fans on her Instagram Stories: "Guys, its the GC.
"If you want to be 10,000 richer and live your life pretty much in a jacuzzi like me you need to follow Social Reign now."
Over the weekend, Gemma shocked fans as she discussed the £1,600 cosmetic treatment plan she's undergoing ahead of her 40th birthday in January.
The reality TV star is undergoing a "bespoke anti-ageing" regime, including two profhilo treatments which include injecting hyaluronic acid for treating skin laxity.
The other part of the bespoke regimen which the clinic has dubbed the 'GC Package' also includes two sessions of High-Intensity Focused Ultrasound (HIFU).
The former Towie star has been working the celebrity favourite beauty clinic including getting hyaluronic acid injected into her hands to make them look younger.
The beauty overhaul comes as Gemma undergoes a body transformation, in which she's already dropped three-stones.
But she's had the last laugh with the ultimate revenge body as she stuck her fingers up at clothing brands who wouldn't dress her size 16 body in the early days of Towie.
The reality diva in the show's 10th anniversary special which looked back at highlights from the show.
But it also brought back memories of harsh treatment from companies who called her "too fat".
In a video to her fans, Gemma said: "I was never the prettiest girl on the show. I never had the best body.
"Obviously I was confident when I went on the show, but a lot of clothing brands wouldn't lend me their clothing because they said I was too fat.
"I was a size 14/16, and you know I'm bigger now, and basically I've got my own clothing brand. So to everyone who wouldn't lend me clothing or put me in their brands, what you got to say now, huns?"
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