Inside Alastair Campbell's 18-year long feud with Piers Morgan as he joins Good Morning Britain

THEY'RE known for their forthright opinions and on-air bust-ups.

So it's no wonder Piers Morgan and Alastair Campbell have butted heads over the years.

Their 18-year long feud was reignited this week as Piers' old rival took his spot on Good Morning Britain.

Alastair made his hosting debut this morning alongside Piers' ex-TV wife Susanna Reid – and instantly divided viewers.

It's not the first time Tony Blair’s ex-right hand man has followed in Piers' footsteps.

In fact, their careers have been intertwined for almost three decades, with Piers becoming editor of the News of the World in 1994 – the same year Alastair started working as Tony Blair's press secretary.

Since then the journalist and spin doctor have clashed many times – most notably over the Labour government's role in the 2003 Iraq war, in which Campbell was a leading figure.

Their bitter rivalry was even set to turn physical last year for a Sports Relief boxing match – but Piers pulled out.

He said in March 2020: "I mulled it over, would it be a good or bad career move if I was to kill Alastair Campbell in a boxing ring?

"I took an honest human view. I decided to spare Alastair Campbell's life.

"He's taken it badly, he's gonna be there on Sports Relief day with a cardboard cut-out."

Alastair first succeeded Piers in a job when in 2014 he took over his slot covering interviews for men's fashion and lifestyle magazine, GQ.

Now this week he's guest presenting Good Morning Britain – months after Piers abruptly quit for refusing to apologise over his comments about Meghan Markle.

Last week Piers warned Alastair not to follow the breakfast show's advice when GMB tweeted: "We can’t wait for some fiery debates, don’t hold back!"

Writing in his MailOnline column, Piers said: "Given the manner of my departure, this seems extremely unwise advice…

"I’ve known Alastair for donkey’s years and, despite numerous bust-ups, always got on well with him.

"He’s also a properly trained and very experienced journalist, which I think every news show presenter should be. So, I wish him well.

"But forgive me for having a wry chuckle at the fact that I had to leave the show for declining to apologise for disbelieving Princess Pinocchio’s porky-pies, only to now be replaced by someone who has never apologised for spinning us into an illegal war that cost more than a million lives."

Back in October 2019, Good Morning Britain descended into a ferocious slanging match between Piers and Alastair over the Iraq War and Brexit.

Host Piers told Remainer Alastair: "David Cameron made it absolutely clear – this would involve leaving the single market and customs union and there would be no second vote… this idea that somehow 17.5million people are so thick they didn't hear it is so insulting."

But Alastair hit back: "When have I ever said that? Nobody voted for this mess!"

The debate quickly descended into chaos, with him yelling: "Piers, just shut up for a second! For God's sake Piers, stop your silly games!"

Pusanna tried to break up the fight, telling them both to "stay calm", to no avail.

"Both, stop shouting at each other like alpha males!" she fumed. "Both of you, be quiet!"

However, then the argument continued into the realms of the Iraq War, with Piers telling Alastair: "You never gave those people a vote! The Iraq War, which killed a million people…History is really important."

The Remain campaigner stormed: "All that's important to you is the sound of your own voice, ranting on!"

Despite their fiery rows over the years, it's been suggested they like each other more than they lead people to believe.

Alastair once admitted: “I find it hard to dislike Piers on a personal level, even though I think he has done quite a lot of unlikeable things and has some very unlikeable views."

He added about their squabbles: "It's a way of getting your message out. I don't think he takes it personally, and nor do I.

“A lot of people in journalism, they can give it but they can't take it. Piers doesn't mind taking it.”

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