WALK The Line viewers have claimed that the show has been "built" around Ella Rothwell winning and suggested she has already been "signed" to a record label.
The sweeping claims come as the talented singer sailed through the competition for the third night running, which left some fans unhappy.
In light of her win, viewers took to Twitter to air their grievances with many suggesting that the songstress had been hand-picked to win the series.
One penned: "If ella stays again tonight I’ll be convinced they’ve built this show around her and have probably already signed her #WalkTheLine".
"Who thinks @SimonCowell has signed Ella from #walktheline already and is just using the show as a PR vehicle for her? #darby should have won!!!" another commented, despite Simon no longer being involved with Syco Music.
A frustrated viewer added: "#walktheline what waste of time, bit like BGT Simon Cowell already chose his fav before it started… expect #Ella already signed her contract.
"Not much of a competition really.. just 6 good singers performing."
"Fix!!!! They’re definitely showcasing her. I think she’s already signed to a label and this is exposure #WalkTheLine," another fan fumed.
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The latest fan fury comes hours after viewers lashed out at the ITV show when Ella had won the episode again.
Ella won the first show on Sunday and has beaten a further eight acts since.
Incredibly, despite being showcased as a newcomer to the music scene, Ella is already an established artist, with her songs attracting millions of plays on Spotify.
Already in her career, she has played packed out shows at the Isle of White Festival, Latitude Festival – and even supported Justin Bieber at his Purpose World Tour.
Taking to Twitter, one fan wrote: "Ella's already won it, it's a bl**** fix."
Another said: "Walk The Line is the biggest fix ever in TV history. She didn’t even look shocked as she won tonight!"
A third tweeted: "Ella wins the night again. Completely genuine, authentic, not fixed at all."
Walk The Line is the brainchild of Simon Cowell and it kicked off on Sunday night.
Ella was voted the best act of the evening, meaning she was given the chance to take £10,000 or 'walk the line' into Monday's show.
She walked – and then went head-to-head with four new soloists and musicians.
Three acts were ruled out following a live and virtual audience vote, leaving Ella up against a male singer called Darby.
Ella was given the option of taking £20,000 in cash or 'walking the line' again. If her line turned red, it meant Darby was through to Tuesday's show. If it turned gold she was.
It turned to gold and Ella went through.
One Tuesday, the singer went up against another four acts. Again, three were sent packing following a live and virtual audience vote.
Ella then had to choose between taking a lump of cash and leaving the competition, or 'walking the line' against a male group called Raynes.
She walked – and again went through.
If Ella continues to 'walk the line' and make it through the rest of the week, she will win a prize fund of £500,000.
Walk The Line is hosted by Maya Jama and the judging panel stars Gary Barlow, Craig David, Alesha Dixon and Dawn French.
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