CUSTOMERS have been baffled over “beautiful” fresh bread rolls sold at a market – because they have been BURNT to a crisp.
The overcooked, black crusted “heavy fired” roll is leaving punters divided on social media after being sold in Hyde Indoor Market, Greater Manchester.
But while some have suggested they could even be “dangerous” to chomp down on – others can’t get enough.
The charred roll is said to have an airy and chewy inside, and has been a staple in bakeries and newsagents in Scotland for decades.
Recent photos of the "well-fired roll", which is sold at The Bread Stall in the Hyde Indoor Market, have been shared to local Facebook groups, and started a heated disucssion.
Some residents have described the baked good as "beautiful" and addictive, while others have opted to stay clear – making fun of its darkened appearance and even calling it dangerous.
One person said: "Anyone who says these are burnt… that's how they are suppose to look, but they taste amazing and they retain freshness .. if you have never had them try them and you will never eat another barm again."
To which someone replied: "Absolutely, they taste nice when they're like that."
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One woman described how popular the roll has become in her household, she said: "These are beautiful, Jesus. I always grab a dozen when in Hyde and the oven bottoms for my son and husband but they tried one and now are addicted."
A Scottish woman described how popular the rolls are: "They sell out by 8am back home. My favourite with square slice and brown sauce."
Not everybody was a fan however, one user said: “Definitely carcinogenic. Be careful.”
Another user who wasn’t too keen on the roll said: "Cheek of it trying to sell their burnt offerings"
Another person sarcastically commented: “Well fired out of a cannon?”
Someone else asked: "Would your teeth get whiter eating these with all that charcoal?"
Another joked: "Next time your burn a pizza just remember this post… its not burnt."
According to Hyde Market social media, The Bread Stall is located upstairs at the Hyde Market Hall, with the Egg Stall.
It "provides bakery-fresh bread and muffins daily, also incorporating The Egg Stall providing farm fresh eggs".
In 2018 Scotland's food standards agency warned consumers to limit their intake of well-fired rolls and other foods rich in starch to guard against acrylamide a cancer-causing chemical.
However, according to Cancer Research UK Acrylamide from burnt toast, burnt chips, or crispy potatoes is unlikely to increase the risk of cancer.
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