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A patriotic dad has slammed a Union Jack doormat sold in Lidl's middle isle as "offensive" – claiming no other country in the world would wipe their feet on a flag.
Chris Dixon, 55, explained he was in the discount supermarket in Blackpool, Lancashire, on March 8 when his wife pointed out the "disrespectful" red, white and blue coir mat.
The mechanical engineer shared his horror on Lidl GB's Facebook page but was surprised to face so much backlash, with many labelling him a "gammon".
Blood bike volunteer Chris is urging the store to stop selling the mat in a patriotic cry to show more respect for Britain's flag, reports NottinghamshireLive.
Chris from Blackpool, said: "I've travelled all around the world with work and I think this is the only country that seems to have this hatred for their own national values.
"In some countries, for instance Saudi, where I've worked, or Myanmar if you did that with their flag you'd be in jail.
"One of the comments on Facebook was 'well whose flag do you want to wipe your feet on?' which I thought was a bit of a weird question.
"I don't want to wipe my feet on anybody's flag, the point is to show respect for it.
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"I think this is the only country that seems to have a problem with you actually flying your flag as well.
"Being exposed to the rest of the world, I've seen the different way people respect it rather than the way they do here.
"I didn't think I'd get so badly trolled when I put it on Facebook, but people are entitled to their own opinions."
Chris’ Facebook post reads: "I find the selling of our country's flag as a doormat to be both disrespectful and offensive.
"How can you encourage people to use our nation's flag as a rag for wiping their feet?
"I don't see you encouraging people to wipe their feet on any other flags of the world, why is that?"
While browsing the shelves, Chris and his Azerbaijani wife spotted the doormat in the "Middle of Lidl" aisle.
Chris said: "I was in Lidl with my wife, who's from Azerbaijan, we were just wandering around doing our usual shop, and funnily enough she was the one who pointed it out.
"She said 'that's wrong'. I hadn't seen it at first but when did I said 'you're right it is'.
Lidl replied to Chris' Facebook post, commenting: "Its never our intension to offence or upset anyone. We have passed your concerns on the the buying department."
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