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For the past seven days, a heroic Daily Star staffer has live streamed a lettuce from his home in East London… and we are so glad he did.
That’s because the 60p vegetable is now a cultural icon after successfully outlasting fellow wet lettuce Liz Truss as Prime Minister.
Now, the man behind the legendary lettuce has shed some light on the bonkers contest that was broadcast all over the world from his dining room table.
READ MORE: Daily Star lettuce captured the hearts and memes of the people on way to victory
Speaking the day after Britain turned over a new leaf, an exhausted Ed Keeble laughed: “I am pretty knackered.
“I just got out of bed to do this interview with you. But I’m doing good and it’s nice to know it’s all over to be honest."
Ed, a little gem and senior social video editor at Reach, added: “It’s been fun but I’m glad to see the back of the bloody lettuce…
“It hasn’t sunk in and hundreds of people have reached out. Yesterday was insane.
“Loads of old friends have been like ‘oh you’re the lettuce guy’ and people have said I am now part of history. It’s super weird but it’s 1,000% the proudest moment of my career.”
The idea behind the iconic lettuce stunt was thought-up in the Daily Star newsroom.
And after a meeting with his creative colleagues, Ed knew his salad days were looming.
The 34-year-old popped to his local Tesco in Walthamstow to purchase the now world-famous vegetable to determine whether it could outlast Truss.
He remembered: “Editors Jon Livesey and Jon Clark sent me a message saying they wanted to live stream a lettuce.
“The photo desk asked me to get a 60p iceberg from Tesco and I went and picked it up, brought it home, stuck it online and I kind of thought, 'hang on a minute, I might need to add something to it'.
"There were already so many comments. I knew something big was happening.
“So I messaged my residence WhatsApp group to see if anyone had googly eyes so I picked that up and then I asked for a wig after comments requested one.
“I live with my partner and I think she thought I was completely mad.”
Another helpful neighbour printed off a picture of the struggling PM to put next to the lettuce.
And over the following days Ed romained calm and added hilarious tweaks – like dressing the lettuce as Mr. Potato Head – to keep the live feed entertaining.
“It became a bit stressful because you have to keep trying to one up yourself,” he said. “But the process really was a team effort.”
The stunt soon made headlines in publications like the New York Times and was broadcast in outlets as far away as New Zealand.
And yesterday (October 20) proved to be the monumental day for the lettuce after Truss wilted and resigned – just 44 days into the job.
While it all kicked off in Government, Ed was out walking his dog – taking a much deserved screen break.
He said: “I had assumed the lettuce had lost. I was going to get a Greggs sausage roll because I was running out of stunts and then it all collapsed and I was passing through the market and I saw they had a little crown and a 'Keep Calm and Carry On' mug so I thought I would get those quick.
“Then it all started happening and immediately we scrambled to get the national anthem on and by sheer chance we had the crown which I had picked up from the market.
“Thankfully I had already ordered the disco lights. Yesterday was just adrenaline and a blur.”
The Daily Star's lettuce is now 1000/1 to be one of your five (Prime Ministers) a day.
Reflecting on the bonkers week, Ed added: “It was completely impossible to switch off.
“I always needed to check on the lettuce and see whether the stream was up. I think it went down twice and the max time was eight minutes, which gives you a time of how much I was checking the bloody thing.
“I was even sympathising with Liz Truss by the end.”
Ed is now catching up on some much needed rest and acknowledging the feedback, he wrote on Twitter: "Thank for you all the support everyone, it's meant so much.
"I don't know what the hell the last week was but it's been great fun."
All hail Ed, and all hail the Daily Star lettuce!
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