‘Somebody had a bad day, and sent out an email’: Millionaire Ovo energy boss blames employee for ‘ridiculous’ and ’embarrassing’ message telling cash-strapped customers to ‘cuddle your cat’ and ‘do star jumps’ if they are cold
- Stephen Fitzpatrick, 44, is the founder and CEO of Ovo Energy, who is worth an estimated £675million
- His firm – the country’s third biggest energy supplier – sparked fury yesterday with some tongue-in-cheek advice of staying warm in the face of rising fuel bills
- In an email sent to customers, households were advised to save on their heating bills this winter by ‘cuddling their cats’ or ‘doing a few star jumps’
- In a backlash against the firm, former Tory Cabinet minister Theresa Villiers called the advice ‘pretty insensitive’
- An Ovo Energy spokesman said the blog was ‘poorly judged and unhelpful’ – adding: ‘We are embarrassed and sincerely apologise.’
- While Ovo’s customers struggle to meet £2,000 a year price hikes, Mr Fitzpatrick’s five bed weekend home could cost at least £850 a month to power
Stephen Fitzpatrick founded Ovo Energy in 2009 and admits the email sent to customers was humiliating for the business that has made him £675million
The £675million boss of an energy company that sparked fury after recommending that households save on their heating bills this winter by ‘cuddling’ their pets , ‘cleaning’, or ‘doing a few star jumps’ today apologised and declared: ‘Somebody had a bad day’.
Stephen Fitzpatrick, founder and head of Ovo Energy, Britain’s third-biggest energy supplier, did not reveal if the person who wrote the email had been sacked but admitted their suggestions had been ‘upsetting and embarrassing’.
MailOnline revealed yesterday that Mr Fitzpatrick enjoys a sprawling, five-bedroom weekend home in the heart of the picturesque Cotswolds, close to Cirencester, which is worth £3.2million and costs a whopping £850-per-month to power.
His business is in the firing line after offering ‘simple and cost effective ways’ to help keep its customers warm through winter, other than putting the heating on, including giving a cat ‘a cuddle’, eating ‘hearty bowls of porridge’ and sticking to ‘non-alcoholic drinks’.
Other suggestions in the email, sent out to customers of SSE Energy Services, a gas and electricity retail business which was acquired by Ovo in 2020, suggested eating ginger – but not chilli, ‘as it makes you sweat’. Or trying ‘cleaning the house’, having a family ‘hula-hoop contest’ or ‘doing a few star jumps’.
Belfast-born Mr Fitzpatrick told the BBC: ‘I’d like to start by apologising, again. It is unfortunately the case that we are a large company and somebody had a bad day, they sent out an email and we should have caught it. It is an email that should never have been written.
‘I think it was probably meant with good intentions but this is the kind of email that causes a lot of upset. Nobody takes the situation facing British customers more seriously than I do so it’s really upsetting and embarrassing’.
When asked if he was worried that the company’s reputation had been badly hurt, he said: ‘I hope that the British public will understand that not everybody gets it right all the time’
‘We have spent five or six years investing tens of millions of pounds on technologies that can help customers lower their carbon footprint, save energy and save money so it’s really ironic that we’re also the company sending out these ridiculous emails advising people to eat porridge and not drink wine. It’s just embarrassing and I hope that we have been emphatic with how we have dealt with this’.
Mr Fitzgerald’s firm Ovo Energy sparked outrage by sending some customers an email which included a blog advising hard-up customers of handy tips to keep warm during the fuel crisis
Ovo Energy boss Stephen Fitzpatrick owns this sprawling, five-bedroom home in the Cotswolds that has its own swimming pool and is now worth in the region of £3.2million
Mr Fitzpatrick, 44, spends most of his time in London, spends weekends in the Cotswolds. He bought the property in a private sale for £2.85million in 2019, land records show
The stunning weekend home is set in 12 acres of pristine countryside and also has a swimming pool, four bathrooms and elegant dining room with stunning views
Mr Fitzpatrick, who was dubbed a disruptor to the UK energy market when he founded Ovo in 2009, which has made him one of the nation’s richest people.
The stunning weekend home is set in 12 acres of pristine countryside and also has a swimming pool, four bathrooms and elegant dining room with stunning views, giving Mr Fitzpatrick and his family adequate space to follow his company’s controversial advice on how to stay warm which was slammed as ‘insensitive’ given Britain’s rising energy costs.
An email sent to Ovo Energy’s customers on Monday suggested that they could ‘get moving’ by doing ‘star jumps, cleaning the house or ‘challenging the kids to a hula-hoop contest’.
Other suggestions included having a ‘cuddle with your pets and loved ones to help stay cosy’, eating ‘hearty bowls of porridge’, sticking to ‘non-alcoholic drinks’ and eating ginger — but not chilli, ‘as it makes you sweat’.
Mr Fitzpatrick, who is worth an estimated £675million, is usually seen by locals and workers on his estate during the weekends.
His estate manager told MailOnline: ‘He’s at work, it’s highly unlikely he will be here today. It’s his weekend home and even then, he’s not here every weekend.’
The former rectory is reached down a quarter of a mile driveway of Cotswold stone chippings and the imposing black front door is flanked by two six-foot bay trees. A large khaki tepee complete with a built-in log burner stands in the front garden alongside an expensive children’s trampoline.
The stunning Victorian property which stands in lush countryside is the most expensive in the area and was described as an ideal family home when it was last on the market.
Mr Fitzpatrick has three children with his wife Sophie.
His estate manager added: ‘I find out when he’s coming on the day – he’s very busy either in London or Bristol.’
MPs slammed his company’s advice as ‘insulting’ and ‘offensive’ as Britons face a crushing cost-of-living crisis with one Government figure describing the suggestion to eat porridge and cut out alcohol as ‘like some Dickensian nightmare’.
The email was sent to customers of SSE Energy Services, which was bought by Ovo in 2020.
But unlike many of his customers, self-made multi-millionaire Mr Fitzpatrick is unlikely to face any problems meeting the energy bills for his weekend retreat.
According to energy website U Switch, which provides estimates for household energy costs, he could currently pay a minimum of £853 per month for gas and electricity.
This is based on U Switch’s ‘Dream House Calculator’ which takes into account the age of a property, its square metre size and which luxury features it may contain, such as: an Aga; boiling water tap; electric car charger; large wine fridge and swimming pool. Many of these are standard in top end homes.
The stunning Victorian property which stands in lush countryside is the most expensive in the area and was described as an ideal family home when it was last on the market
According to energy website U Switch, which provides estimates for household energy costs, Mr Fitzpatrick could currently pay a minimum of £853 per month for gas and electricity
But the minimum £853 figure does not take into account the expected April bills rise when Britain’s energy price cap is adjusted.
It could lead to household bills increasing by as much as 50% meaning Mr Fitzpatrick could end up paying a whopping £1,279 per month for his gas and electricity, if not more.
Mr Fitzpatrick founded Ovo Energy in 2009 and led its growth to become the largest independent energy provider in the UK, with around five million customers.
He co-founded the company with Sophie using £350,000 they raised by selling their first home. They have known each other since the age of 16 and with their children, enjoy an elaborate life of plush country living and exotic foreign holidays.
After establishing Ovo, Mr Fitzpatrick, who was born in Northern Ireland, became known as the ‘Robin Hood’ of the energy sector for taking on the big six established energy companies, who he accused of enjoying a monopoly and not providing enough choices for customers.
The son of a Belfast grocer he studied at Edinburgh University and then started a successful property newspaper before becoming a City trader, which he quit in his mid 30s to set up on his own with OVO.
In 2014, Mr Fitzpatrick controversially made headlines after it was revealed that he had taken £2million out of OVO, when it was struggling to break even, to buy a family home in Gloucestershire.
A keen Formula One fan, in 2015 he invested £30million of his own money into the Marussia F1 team after it went into administration.
Following the email, Ovo said: ‘We understand how difficult the situation will be for many of our customers this year. We are working hard to find meaningful solutions as we approach this energy crisis, and we recognise that the content of this blog was poorly judged and unhelpful. We are embarrassed and sincerely apologise.’
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