French president Emmanuel Macron has slapped down calls to bring Dry January to his country.
Wine-loving Macron, 41, said the calls were counter to French culture where people drink regularly but avoid bingeing like Brits.
The president spoke out at a lunch with champagne producers after health officials said they wanted to back a national campaign like their English counterparts.
General Union of Champagne Makers chairman Maxine Toubart said: “He told us: ‘You can let it be known that there will not be a Dry January’,”
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French politicians and wine-makers were furious when Public Health France said it wanted to copy Public Health England’s endorsement of the Alcohol Change UK campaign.
The move was branded “extremist” by The Interprofessional Committee of Bordeaux Wines.
Communications director Christophe Château said: “We fight binge-drinking and total abstinence and call for reasonable drinking all year long.”
A staggering 3.7bn bottles of wine were sold in France last year.
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